Wednesday, 5 September 2012

Low Budget Ideas


Breathless



This particular video displays the use of low budget effects brilliantly in order to show both a narrative and performance while conveying the typical features of their chosen genre.

- The first low budget effect that caught my eye was the silhouette effect. This effect can be easily created by filming someone infront of a bright light; in a dark room. This effect creates a sinister look and would be ideal for the genre of metal or heavy rock.

- The second effect used by this group gives the illusion that this female is teleporting to different areas of this one location. This could easily be achieved by filming one long steady shot of a location with someone in the frame... one captured the shot would be paused and the person in frame would move to a different area in the same location, giving this supernatural effect.

- The next effect gives the effect that this female is a spirit, this is achieved through the use of either editing layers on photoshop, or by simply experimenting with the effects in imovie. I am very interested in this particular effect and i will consider trying to replicate this effect.

- The next effect is essentially a quick adjustment of colour filters, and an increase in contrast, giving the mise en scene a warm/cold/dark/angelic look depending on the users preferences. This is interesting as it could prove vital in adjusting the mise en scene and the overall feel of the piece.


Just Got Paid
This particular video impressed me with two vital elements of creating any music video: props/costume and location:

- The first picture shows how effective and professional a frame can be made to look, if the band/artists actually represent what is expected of the genre, in terms of costume. In this case the costume is very classic boy band, which fits the N Sync vibe greatly.

- It could be said that these boys were incredibly lucky, in having contacts who were able to set them up in such a suiting, professional looking location. But essentially all that is required is planning and thorough research. This video reminded me just how important location is in helping establish a certain style and genre.


Conventions of a music video


Tuesday, 4 September 2012

Analysis of a pop song 3

Justin Bieber - Boyfriend

Analysis of a pop song 2

Carly Rae Jepsen - Call Me Maybe


This song by Carly Rae Jepsen has all of the conventions bared by a typical popsong, and it doesn't differ in the music video. This video opens with a close up showing Carly central of the frame, conveying her importance to the potential narrative we are bound to be presented with. This is very shortly confirmed as we see her staring lustfully at an "attractive" male character. This is the introduction of probably the most common ingredient of a typical pop narrative, and that is love interest. However in this case the stereotype is tenuously altered so that she is pursuing the male character. The element of performance is then introduced in typical fashion, as we see the "popstar" taking centre stage, owning the majority of the shot time, while the other band members are barely introduced, This increases the stars appeal. As the song continues we see the implementation of what i would call safe humour. The girl begins making a fool of herself while attempting to gain this males attention. This use of safe humour is incredibly common in pop music videos, as they tend not to be controversial, thus appealing to the masses as a pose to a niche audience. After this short interval we again see the performance aspect of the video. The picture during this scene has been feminised with delicate colour filters, making the background seem almost misty while the singers attractive features (Lips and eyes) stand out amongst the background. This is incredibly typical of pop music videos, especially those with female stars. This whole music video is essentially one big cliche, as it ticks all of the boxes for a video in the pop genre over the last 7 or 8 years

Monday, 16 July 2012

Sunday, 15 July 2012

Analysis of A Pop Music Video 1

Analysis of a Rock Music Video 2

Confession - The Long Way Home

  • This video again conforms to the levels of high energy expected from bands in the hardcore genre. However this video tends to rely more on these levels of high energy, as this particular video has no narrative, but the high energy levels help keep the viewer entertained and to help refrain from viewer fatigue.


  • The bands attire in this music video also plays a huge part in making the band conform to the genre. The drummer is shown, having a heavily tattooed body and long black hair, and the other members are shown wearing black clothes. matching the colourless mise-en-scene. This again is a reflection of the music, its themes, and what we expect from a music video belonging to this genre.



  • This video actually makes an acception to the original formula, in the sense that the lead singer actually features in most of the shot time, where the band usually all share an equal amount of shot time. This could potentially be an attempt to show the importance of the lead vocalist. The fact that he is actually closer to the camera and featured centrally also suggests that he is leading the group.