Advert Development - Initial Layout

This is my groups initial idea for what we want our CD advertisement to look like during the post production stage of the course. We feel that our initial draft is interesting and conforms to the aim of a CD advertisement. We decided initially to go with a simple layout showing the CD cover main image. We decided this upon seeing that this was conventional to the genre, and bands similar to the image we wish to portray (Two Door Cinema Club, Arcade Fire and Kings of Leon) all have CD advertisements using the simple one image approach. We used a simple font to describe the most prominent songs on the album, as this is incredibly conventional of Indie album advertisements, often drawing those who are fond of single tracks into their whole album.
We looked through a recent NME addition and noticed that the majority of Indie Rock bands used simple; un-elaborate fonts to express the band title, and we therefore decided to conform to this idea, as we feel it portrays a band that are more about creating great music and less about the bands overall image. The

 

Planning In Practice - Narrative

During the post production stages we as a group created ideas for specific shots we would collate during the filming for our performance and narrative elements, we created an animatic containing detailed explanation of each shot and timings to the beat of the music.

After putting some of our ideas into practice during our first day of recording we learned that we would have to adapt and alter some of our previous ideas to make them possible and more practical in preparation for the editing stages.

• While in Camden we attempted to film the walking lip sync shot but soon learned that our method of recording other lip-syncing shots (using a phone and playing the song out loud) as the traffic and sounds from the high street were too loud in comparison and I couldn't follow the song. To rectify this I managed to hide a single headphone in one of my ears to ensure I could follow the lyrics whilst moving through the high street.

• We planned to record a performance shot whilst on route to Camden on the train, we soon found this to be quite a far fetched idea as we were among the early morning rush and were unable to even take our instruments out of their cases. We rectified this particular shot by adapting our shot so we would perform at  the platform on a bench. Personally i felt this was a nicer overall shot as we had far more space between the three of us, and the overall mise en scene was interesting. The Camden sign above the three of us also added a nice establishing touch.

• The final shot that we struggled with was capturing our river shot in which the three members of the band were supposed to sit with our feet above the river. We discovered that the water was too high, and so we searched for other ways to capture the shot. Eventually we came across a short draw bridge above a waterfall and decided this would look visually appealing and was actually and improvement to our original shot, I and the other members walked across the bridge and sat directly in the middle. The overall result was very pleasing.