Thursday, 27 September 2012

Audience Research 1



Do you prefer videos that are more performance based/narratively based or a balance of both?

Looking at the results gained through my questionnaire, we can clearly see that the mass majority of my participants prefer to watch music videos that contain a balance between both narrative and performance elements. The results show that similarly both extremes (mainly performance/mainly narrative) are equal suggesting that these extremes appeal to a niche market, and could potentially make our video less popular if we adopted either of these approaches. The fact that 10 of 20 people selected balance, suggests to me that   if we want to have a successful music video we should create a video that contains both elements equally in order to appeal to the majority; this may also be an effective method of ensuring the audience doesn't experience viewer fatigue.

The purpose of Indie Rock is to ... ?

Initially looking at the bar-chart we notice that one of the options is incredibly unpopular (show off) and suggests to me that this is not what people expect from the genre Indie rock, and thus we will avoid to portray this in our video. We then see a moderate difference between the options (chill out, to excite, to send a message), this suggests to me that perhaps all of these options have to be catered to when creating our video. This suggests that people tend to expect a message from Indie videos (perhaps expressed through the narrative) and so we will definitely consider trying to implement this. The other two contrasting options, are literally down to how different people see the genre, and i feel our video would also achieve a mixed response in this sense; as it is hard to influence every viewer in the same manor.

Gender ?

Looking at the pie chart here we can see that there is an equal gender ratio of 1:1. This means that my results are reliable and generalisable. This is important as it is vital that our video appeals to both genders and doesn't ignore one in particular as this would greatly effect our videos popularity.

Do you enjoy the implementation of humour in music videos?

I originally created this question in order to determine what path our narrative would follow, (a care free, humerous narrative representing and celebrating youth), or a more serious narrative connoting a message etc. Looking at this results we notice that the two main responses are yes and sometimes. This suggests to me that we should deffinatley cater to the majority, and we should attempt to feature humorous elements. The sometimes response also suggests to me that we will have to implement this carefully with our song choice, ensuring that the narrative doesn't clash with the overall feel to the song; as this could lessen our popularity.

Which band is your favourite from the group below?

Initially when creating this question i attempted to note my favorite indie groups that i believe can be catagorised into different versions of indie. These bands also tend to evoke different emotions from their viewers e.g. (The Maccabees are considered to be a chill out band of the indie genre while The Libertines are considered to be more upbeat and excitable.) The results show that the majority of participants favour The Kings of Leon. This has greatly impacted my initial ideas, as I was unsure whether or not to go down the (You Me At Six, generic indie theme), but now that i have seen that this is actually quite unpopular among indie fans. The majority vote in this question suggests to me that the quality of the overall music hugely effects whether or not a music video is successful, as The Kings of Leon are considered to be one of the most well established bands in the genre, while less established bands of the genre e.g. Bombay Bicycle Club are less established in the genre, making them significantly less popular among the majority of listeners.

Tuesday, 25 September 2012

Magazine Advert Analysis

Monday, 24 September 2012

Record Label Research



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Fiction is a British record label specialising in endorsing Indie and Progressive rock bands/artists. Today Fiction records are responsible for owning popular indie artists such as: Kate Nash, The Maccabees, Snow Patrol, Crystal Castles and Elbow etc... founded by Chris Parry in 1978 it is best known for being the home of The Cure for over 20 years. Formerly independent, the label is now owned by Polydor, a subsidiary of Universal Music Group. the imprint achieved its first #1 record in The Cure's album Wish, which reached the top of the charts in the United Kingdom. We could potentially use this as our record label if we choose to go down the route of contemporary Indie music.



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Epitaph Records is a Hollywood, California based independent record label owned by Bad Religion guitarist Brett Gurewitz. The label was originally just a logo created in the 1980s for the purpose of selling Bad Religion records, but has evolved into a large independent record label. It is responsible for holding bands/artists such as: Weezer, From First To Last, New Found Glory, and previously Nirvana. This would be a good record label to use if we decided on a more grunge/punk influenced indie band.


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Domino Recording Company, generally known as Domino, is an independent record label based in London. This record company are responsible for branding such artists as: The Arctic Monkeys, Animal Collective, The Kills and Franz Ferdinand. Domino celebrated their first UK #1 album in October 2005 with Franz Ferdinand's You Could Have It So Much Better, and their first UK #1 single with Arctic Monkeys' "I Bet You Look Good on the Dancefloor" later that same month. We could use this label if we decided to choose a more progressive Indie band/Artist.


Sunday, 23 September 2012

Genre Research 2,3,4 and 5

Conventions of Indie Rock

Conventions of Indie Rock by 06wattsj on GoAnimate

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CD Cover Analysis





Colour
The colour in this particular cd cover is incredibly simplistic and void of colour. It could be said that this represents the genre perfectly, as the artists are very much about the musical side, and are typically quite unelaborate in their attire and their attitudes. This cd cover almost has been tinted with a sepia tone, giving the appearance that this cover is dated. This represents the genre of indie rock as they are typically quite old fashioned in terms of their fashion sense. It also shows the roots of which indie rock emerged from (classic rock.) The font also represents these ideas, as it is a simple design with a lack of colour again.

Layout
This particular cover shows the band, performing in a practice room. Our inital impressions of the cover tell us that the kooks must infact be the main focus, as everything else is essentially colourless, and sumbmissive. Each individual member of the band is represented through this layout, although some are more than others. Here we see the drummer in the background, while the two acoustic guitarists (main vocalists) are at the front of the cover. This is typically what we would expect as they are likely to be the most recognisable members of the band.

Image
In terms of iconogrophy this band is very much what we would expect of an indie rock band. We see each member entirely focused on their music, and that is the impression we gain from watching most indie rock music videos (prominantly performance based). This markets them greatly as they are attending to what fans of indie rock music would expect of the genre. We are presented with a series of objects we would also link to indie rock. In the forground we see a guitar amplifier, and a series of unelaborative guitars, again linking to the importance of the music.



Colour
This again represents our ideas about indie rock music. Although two door cinema club could be described as more elaborate in terms of their attire when compared to most bands of the genre (shown in undercover materyn), they have again refrained from using a series of colours in their cd cover. The colour of the title stands out greatly against the background which helps promote the band, this is further enhanced by the cats eyes. We are drawn to this particular image as it is the only form of colour actually in the cover, this means that we are constantly looking at the bands title.

Layout
The layout of this particular cover is more focused on promoting the band. Although the band aren't actually present in the cover, the band name is the most prominant feature of the cd cover, this shows the importance of the band, and the fact that no particular members are focused on in this video, it represents the whole band, which indie rock bands are very determined in doing.

Image
This particular image is quite humerous, and "quirky" and this could represent Two door cinema club quite well. They could be described as a more upbeat group belonging to the genre in terms of their attire and their actual attitudes. This is shown through the vibrant colour in the cats eyes and the font. This suggests to us as an audience that two door cinema club are different from the rest of the bands belonging to the genre, and suggests to the indie rock bands that they are a refreshing change.

Colour
Like the other images this image is void of colour, suiting the typical indie rock mise-en-scene (low key, classy look.) This simple colour scheme could also be due to the fact that Artic Monkeys are perhaps the most well known band in the genre of indie rock today, and so they dont feel as though they have to endorce themselves with a bright cover and random images (such as the cat in two door cinema club.)

Image
The image on this cover does nothing but present this man to us. Previously this cd cover has been critisised and slandered for its content, as smoking is seen as something not to be promoted in todays world. Personally i feel as though this image could actually do the band justice in appealing to their market. It reminds one of the stereotypical working class man, and they are the roots of The Artic Monkeys, thus making them relatable. I also feel that the simple choice of costume (white shirt) shows this man as being an everyday blue collar,  worker, which also makes the band relatable, as this male can be genralised.

Layout
This particular layout is incredibly simple. The male with the ciggarette is shown to us centre frame, and appears to almost be making eye contact for us. This is a drawing factor, as it is almost as though the audience are being addressed. We then notice the small Arctic Monkeys logo above this male, a bright white contrasting the dull teal green or the garage door. This shows the importance of the band, and could attract potential buyers. This cover is typically what we would expect of indie rock because it is subtle and discreet, and not an "in your face cover" such as "The Current Will Carry Us" by Counterparts